People don’t celebrate Thanksgiving in France, or Russia, or South Africa – but they do shop on Black Friday. The U.S. sales phenomenon has spread to retailers across the world i... Read more
n the flagship mobile phone business, Samsung India revenue increased by 15.4% at Rs 43,087.9 crore in FY19 as compared to Rs 37,349.7 crore in FY18… Samsung Electronics surpassed the... Read more
Each year, research company Kantar Worldpanel launches its Brand Footprint study, a global report in which it ranks the top 50 brands in the FMCG space. The ranking is based on how many hous... Read more
You’re wearing your favorite Nike sneakers and Lululemon pants when you head to the mall to do some shopping at the Gap. On your way there you grab a latte at Starbucks. After a few go... Read more
Apple. No more words needed, right? Even if your first thought is about a fruit, the second one is for sure about iPhone, Mac OS, and the whole Steve Jobs’ empire. No shocker. Apple tr... Read more
On August 2, 2018, Apple made history by becoming the world’s first $1 trillion company measured by market capitalization. While it see-sawed in the second half of the year, losing over... Read more
Marketing experts like Marc Gobe argue that Apple’s brand is the key to the company’s success. It’s got nothing to do with products like the iMac or iPod. View SlideshowVie... Read more