Brand news
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Nokia shares slide after it misses quarterly profit estimates
Finnish telecoms giant Nokia on Thursday posted quarterly operating profit that fell short of market expectations. The firm reported operating…
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McDonald’s closes U.S. offices as it prepares to inform workers of layoffs: WSJ
McDonald’s has shuttered its U.S. offices this week as it plans to lay off an unspecified number of corporate employees,…
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Brand value of the leading 10 most valuable luxury brands
This statistic depicts the brand value of the leading 10 most valuable luxury brands worldwide in 2019. In that year,…
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Black Friday frenzy goes global and not everyone’s happy
People don’t celebrate Thanksgiving in France, or Russia, or South Africa – but they do shop on Black Friday. The…
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Samsung India revenue crosses $10-billion in 2018-19
n the flagship mobile phone business, Samsung India revenue increased by 15.4% at Rs 43,087.9 crore in FY19 as compared…
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The ten most purchased brands in the world
Each year, research company Kantar Worldpanel launches its Brand Footprint study, a global report in which it ranks the top…
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Apple : The secret behind the success
On August 2, 2018, Apple made history by becoming the world’s first $1 trillion company measured by market capitalization. While it…
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Apple: It’s All About the Brand
Marketing experts like Marc Gobe argue that Apple’s brand is the key to the company’s success. It’s got nothing to…
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A brand is not a logo: where FACEBOOK’s rebrand falls short
Facebook has unveiled a new “brand” to distinguish the parent company from its app and the other products that it…
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The Galaxy Fold is losing the Samsung branding, literally
The Galaxy Fold is losing the Samsung branding, literally The Galaxy Fold is probably the most controversial smartphone of 2019, for both…
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